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How Much Does America Love Ice Cream? Yahoo Food Has the Scoop
Every day at Yahoo Food, we hear about another ice cream parlor opening its doors, or another ice cream brand hitting the shelves of supermarkets around the country. The Instagrammers we love regularly post the prettiest swirls of soft serve on their feeds, and ice cream fans happily tweet as they stand in line at the hottest new scoop shop. Ben & Jerry’s makes national headlines when they discontinue a flavor. Recalls also make the news, as so many Americans have a pint, or a quart, or two in their freezers at home for themselves and their families, and want to be sure it’s safe to enjoy.
It’s clear that America loves ice cream. Last year, we ate $8 billion worth of the dreamy, creamy, frozen stuff. But how much do we love it? Do we love it more than cake? It is America’s favorite dessert? We decided to find out.
The Yahoo Insights team conducted a survey with more than 1,000 people around the country to learn a few things about their ice cream consumption. What did we discover? Well, the ice cream obsession is stronger than we thought. America’s favorite flavor might surprise you too. Here are the results:
SORRY, CAKE. SORRY, CANDY.
Ice cream is America’s favorite dessert. When asked to choose a favorite dessert, ice cream is the obvious winner and is twice as popular as its closest competitor, cake.
Ice cream: 41%
While ice cream is everyone’s favorite, 13- to 17-year olds are particular fans. That age group is significantly more likely to say that ice cream is its preferred dessert relative to other age groups.
13-17 (centennials): 56% say ice cream is their favorite
18-34 (millennials): 38% say ice cream is their favorite
35+: 39% say ice cream is their favorite dessert
AND OUR FAVORITE FLAVOR IS…?
America, you still like the basics. Chocolate is ranked No. 1, followed by cookies & cream, and vanilla.
Cookies & Cream: 13%
Cookie Dough: 11%
Mint Chocolate Chip: 11%
Butter Pecan: 8%
Rocky Road: 6%
Kerry Diamond, Editor in Chief, Yahoo Food, August 10, 2015